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Hot News From Modelling World

Malaika Arora To Launch Her Clothing Line Malaika Arora Khan is all set to launch her own line of clothing. `It`s still in the initial stages,` she says a little cautiously. `There`s a lot of detailing and ground work to be done. They will be good, stylish and wearable clothes. I want to see people wear good clothes. A good style statement is a reflection of me. I plan to launch the label first in Mumbai and then to other cities like Hyderabad.`

Annual Fashion Event Begins In Gandhinagar The three day annual fashion event of National Institute of Fashion Technology (NIFT) started yesterday in Gandhinagar. Sarees dominated the opening day of the event. The show will end on November 14. The main aim of the event is to help students who want to make their future in designing.

Wendell Rodrigues to Promote Khadi To glamorise and promote khadi renowned fashion designer Wendell Rodrigues is all set to extend a helping hand to Kasturba Gandhi National Memorial Trust in Goa.`The aim of the Trust was always to glamorise khadi and to make it a fashion statement,` said Jessica Mahatme. This has been possible, thanks to the three fashion shows organised by Wendell. `It is plain luck and God`s grace that the Trust did not have to pay any expenses towards the services of such an acclaimed designer,` she said, while speaking excitedly about Wendell`s unconditional support in their endeavour to `add value to khadi`. Moreover, the women of the Trust are elated that Wendell has also offered to train them in designing khadi garments.

Aishwarya to model for L`Oreal Paris Aishwarya Rai has been signed as a brand ambassador for L`Oreal Paris. The popular Bollywood actress and former beauty queen will join an elite group of international stars promoting the brand, including the likes of Hollywood actresses Andie MacDowell and Milla Jovovich. She will be featured in promotions for skin care, cosmetics and hair colour. "I`m absolutely delighted and very excited to be associated with L`Oreal Paris. The brand`s tag line `because you're worth it` has always been very close to my heart," Aishwarya told reporters. L`Oreal was equally complimentary about their latest signing. "Aishwarya Rai truly personifies the L`Oreal Paris woman: beauty, sophistication, charm, modernity, full of self-esteem and who will not settle for anything but the best. She adorns the values of today`s women: intelligent, confident and decisive. Be it her mesmerising blue-green eyes, or her inherent talent and grace or sheer power of her intellect, Aishwarya is undoubtedly one of the most admired actresses of Indian cinema", the company stated.

Models United It?s not all a cake walk at all they emphasise. Walking the ramp is not all about looking good. There are long hours of dressing up and practice sessions that even stretch into the late night that go into the making of a fashion show. And yet at the end of the day, while the show organisers and the designers take the credit, the ones who strut their stuff are given a raw deal at times. Where Mumbai?s models are trying to come together on a united front in a group tentatively named Models United, Pune?s models would like to do something on similar lines.

Zodiac Clothing Awarded In the Apex award held recently in Mumbai Zodiac clothing Co has been awarded as the Best Brand Launch of the Year and the Best Emerging Brand of the Year. Clothing Manufacturers Association of India conferred the award to the apparel company for the launch of its trendy and fashionable brand 'ZOD!'.

Khadi A Fabric Of Fashion Khadi has turned into 'fabric of fashion' from 'fabric of freedom'. Its popularity has reached as far as Ibiza island of Spain where almost 40 per cent of the population is donned in khadi. It is now one of the preferred fabrics for 'aherms' and 'burqua' in the Arab world. Now to catch the eye of rich and famous in India, Sarvoday Ashram, a society promoting khadi, is setting up 25 exclusive showrooms 'Khadi Line' by 2005.

Globus Showcases Spring Summer ' 03 With summer round the corner, its time once again for the season`s designer collections. The colour range from a palette of naturals and earth to the warm but soft tints of the cloudy skies graced the ramp when Globus unveiled their Spring/Summer collections 2003 at Hyatt Regency, Mumbai. The event titled ?Rampage? was brought alive by India?s Most sought after models - Gauhar, Walusha, Aditi, Parmita, Mridhula, Arzoo, Binal, Sarabjot, Cheryl, Tapur, Alicia, Shawar, Kelly, Inderr and Adam.

Pantaloon To Launch Two More Store Brands After successfully establishing three brands, Pantaloons, Big Bazaar and Food Bazaar, Pantaloon Retail India is all set to launch two more brands: Victoria and Springboard, to cash in on the rapidly growing organised retail industry. The company is gearing up to launch the country?s largest lifestyle store, Victoria, in Bangalore around September / October this year. Modelled on Selfridges of London, Victoria will be spread across 1.2 lakh square feet and be a seamless mall. While there is still time for Victoria to be launched, Pantaloon has embarked upon changing the image of its Pantaloons store from an apparel provider to a fashion store. Moving a step further, the company has decided to provide its customers with individualistic fashion through Springboard, a section that will retail designer pret lines by renowned designers across India. Pantaloon already has an in-house design studio comprising 16 qualified NIFT professionals. These designers work with category managers, understand their requirements, analyse the likely trends for the various markets and set about designing various options. While this in-house team has been largely responsible for Pantaloons? success, Springboard is expected to bring it close to another class of customers who believe in making fashion statements.Meanwhile, the company has decided to withdraw from its current location in Mumbai?s upmarket shopping mall Crossroads near Haji Ali. The new 50,000 square feet outlet at Lower Parel will be at the cost of the one at Crossroads and the total number of Pantaloons store will remain 14 for the time being.

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